Marketing The Services Of Easygroce Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing The Services Of Easygroce. Answer: Service offered: Easygroce offers an online platform where the sellers and buyers will meet each other virtually. The buyers will have opportunity to buy grocery items without visiting their desired stores. These orders will be placed to the desired stores as well as the nearest delivery partners who will pick the orders and deliver them to the customers addresses. For this service the company will be collecting minimal cost in terms of delivery charge which will be shared by the delivery partners. Potential: The company has huge potential to relate monopoly in the market. First of all, it has no competitor present in the market. Online grocery is a unique concept for both the buyers and the sellers therefore they will be taking interest. Moreover, Easygroce have one trademark and patent for delivery which will be helping it to win trust of the customers and other stakeholders. The most important aspect of the service offered by the company is its intention to reduce time and cost. The customers will be attracted by the extremely low price provide by the company. Methods applied for monopoly: The company will create and follow proper strategic planning to operate. For marketing the services will be needing proper planning. The company will create value for the brand through creating conceived link to tangible benefit. It will survey the market and collect information about the current trend and expectation of the consumers thus form a mental context to deliver a new concept. Easygroce will be understanding the organizational expectation through employee satisfaction. Leveraging technologies: The services by Easygroce can only be utilised by the Easygroce App which is completely free as well as customizable. The organization uses best technologies to reach the customers. It has use Appery.io technology for building the Easygroce App. Beside these, the company markets through social media and advertises in it. It offers their loyal customers reward cards through which they can get discounts in their orders. Investment funds: The organization has planned to invest the funding in establishing new customer centres. This will help the company to solve many emerging issues in companys operation. It will surly help the customers to connect the organization and strengthen the customer-company relationship. Easygroce will add new features in the user app so that it becomes smoother to deal both from the customers end and the companys end. This will also incur in investing in the advertising cost in various social media.